The world and beyond – Surviving in the economic jungle

Advice, tips and tricks on how to engage with the UK jobs market and commercial environment, from a female executive's perspective

Help for ex-#Unipart #Automotive staff. Definitive Guide to #Job Hunting: Understanding social media

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I'm onlineJust about everyone is using Facebook, LinkedIn, and Twitter to network – both for personal and professional reasons. Are you ready for companies and recruiters to find you on all these social media sites? If not, you should be.

Companies and recruitment agencies are increasingly using social recruiting to source candidates for employment, as well as to investigate applicants they are considering hiring. It’s important to be aware of how companies are using social media to recruit, so you can use employers’ recruiting tactics to your advantage and position yourself to be discovered by companies seeking candidates.

Romany Thresher is the MD of Direct Assist, a company that provides Social Media assistance for business owners and busy consultants who need help increasing their online visibility. She says:
“I believe social media is creating an equal opportunities and business without borders market.  We are no longer limited to the confines of our cities and countries.  If you are struggling to find work because of your location, background, or lack of job opportunities you can find work online using social media.  The top 10 demand jobs in 2014 did not exist in 2004.  Early adopters of the new communications medium will stand out from the crowd of people who are still looking for jobs using old methods.

Living in a virtual world almost 24/7 I see a trend taking place where the best positions, business and career opportunities are being taken by those who are connected and building their network. Invariably, someone will know someone who needs what you have to offer.”

But remember, even if you’re only using these sites for personal networking, it doesn’t prevent your employer or prospective employers from checking out what you post.

An inappropriate post on a networking site could knock you out of contention for a new job, or even cost you the job you already have. Every single tweet you post can be found on Google and they can come back to haunt you.

What Not to Do When Using Social Media

  • Don’t embarrass yourself.
  • Be aware that people are reading everything you post.
  • Don’t say anything about your boss online that you wouldn’t say to him or her in person.
  • Don’t take a chance of hurting your career.
  • Don’t do it on your bosses time if you are lucky enough to be in employment

Positioning Yourself for Social Media Success

So what can you do to use social media to boost your career and enhance your prospects of finding a job? How can job seekers capitalize on what companies are doing?

Social recruiting is a new endeavor for many companies and they are still experimenting with what works from a recruiting perspective, and what doesn’t. That means there are no hard and fast rules on how to connect and position yourself to be found, but there are tactics you can use to make the right connections with people in your industry and career field.

It’s important to communicate with connections in your industry, even when you don’t need them. Starting when you already need a job is really too late. Take some time, every day, to connect with who you know and who you don’t know – yet. However, don’t just connect with random people. Identify those with whom you have something in common: education,  industry, experience, professional associations, etc.

Networking Before You Need To

Build your network well in advance of when you need it. Talk to your connections on Twitter or the other networking sites. Join Groups on LinkedIn and Facebook, post and join discussions. Be engaged and proactive in your communications. By building a network in advance, you won’t have to scramble if you unexpectedly lose your job or decide it’s time to move on.

The contacts you make online will help you transition from technology to person-to-person communications. For example, a relevant tweet can lead to an @reply (a reply in response to your post) or a DM (direct message) from a hiring manager.

Use your online connections to connect with ‘real people’ online. These human connections will serve you well in the long run and help you get a foot in the door at companies of interest.

Growing Your Network

Are you active on LinkedIn, Twitter, and Facebook? How broad is the base of contacts you’ve made?  All those contacts ) are there if I need them, and you can help them, as well.

Take it one step at a time – and one contact at a time – and you’ll be able to build your own career network. It won’t happen overnight, but it doesn’t have to. Work on your network when time permits, remembering that your network might be key to getting your next job.

Then be sure to use your network wisely and carefully, thinking carefully about what you post, so you’re using it to help, not hinder, your job search.

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