The world and beyond – Surviving in the economic jungle

Advice, tips and tricks on how to engage with the UK jobs market and commercial environment, from a female executive's perspective

Definitive Guide to Job Hunting 24 – Why you must use social media

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The world of job hunting has totally changed in the recent past. 3 years ago, you would have bought the Thursday edition of a well-known daily newspaper to look for your next job. I bought the same paper a few weeks ago to prove this point  to a recruiting client: There were less than 2 full pages of jobs! And those were mostly government contracts – A truly disappointing show, had I been desperate to find a commercial job for myself.

There is no doubt that the entire vacancy and recruitment advertising industry have made a fundamental shift to online several years ago. And the volumes of advertising response on online vacancies prove that the candidate market has twigged that fact – If you want a job, you must post your CV online. However, this market is rapidly becoming so oversubscribed that agencies and employers are now finding it difficult to deal with the sheer volume of responses and this in turn, has a knock on impact on time scales and cost. This is probably one of the reasons why job applicants become so frustrated with the lack of response from the recruitment industry. But the reality is that very few agencies have the resources to respond to every single application because the volumes are simply too large. For this reason, many online ads now carry disclaimers stating that only successful applicants will be contacted.

And as with all things online, the market is responding to these pressures by moving on!

Although the jobs boards will undoubtedly still be around for a long time, recruiters need to find a more ready resource pool of candidates – A source that is targeted, specific, cheap and easy to reach. So it makes sense that they would go to online networks like Facebook, Twitter and LinkedIn (Amongst others) to find the people they need to fulfil the jobs they have.

Finding a new job is essentially about promoting yourself, your skills and abilities. It is, fundamentally, a sales and marketing exercise. So putting yourself in places where potential employers or recruiters can find you, is a sure-fire way of increasing your visibility and therefore, your chances of getting the job you want.

This means getting a full and up to date profile on LinkedIn, and making sure that your Facebook page does not contain pictures of drunken brawls or content that might detract from your personal brand. But most importantly, it means that you have to ENGAGE, ENGAGE, ENGAGE because that is what social media is all about. 

If you sit waiting for something to happen, it most likely won’t. And as with everything in life, how much you put in is what you are likely to get out. And yes, it does take some time to deliver results.

However, if you want to find a job, career or employer spend your time wisely: Invest in building up a social media profile. It will be a sound investment, if you keep working at it!

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